Synopsis
Globalization requires effective international and cross-cultural collaboration.
When project teams from Western cultures first come into contact with colleagues
from the Indian IT and BPO industry, prejudices against the new and unknown are
typically amplified.
This book is a start on the journey of cultural appreciation for managers, project
leaders, and offshore coordinators working together with Indians. It is also a
resource for business managers and company strategists seeking to understand the
softer aspects behind the headlines that the Indian IT and BPO industry so frequently
creates.Being both academically well researched and an account of the author’s
many years of personal experience in India, the book opens with a description
of cultural dimensions that help to break down culturally driven matters. It provides
background information about India as a country and a social system. Examining
the development and current status of India’s IT and BPO industry, it moves on
to describe the dynamics of its workforce. The book then provides practical information
on how to communicate, negotiate, and interact with Indian colleagues, and intelligently
utilize expatriates. It closes by formulating recommendations for a more effective
collaboration.
The Author
Wolfgang Messner is a director with Capgemini India in Bangalore and responsible
for offshore delivery; he is experienced in business consulting and managing cross-cultural
teams. His association with the IT industry on the subcontinent dates back to
1998 when he was an expatriate project manager for Deutsche Bank in India.
He also spent a term as visiting faculty for marketing at the Indian Institute
of Management Bangalore. He holds a doctorate in marketing from the University
of Kassel (Germany), an MBA from the University of Wales (UK), and an advanced
degree in computing science after studies at the Technical University Munich (Germany)
and the University of Newcastle upon Tyne (UK).
To lean more about the book “Working with India: The Softer Aspects of a Successful Collaboration with the Indian IT & BPO Industry” please visit Amazon.de or well-assorted bookstores.
