Building the Business Case for Master Data Management (MDM)

| Point of View

Strategies to quantify and articulate the business value of MDM.

Strategies to quantify and articulate the business value of MDM.

An effective business case for master data management (MDM) communicates the problem of fragmented and contradictory data in terms that are relevant to business decision-makers.

Much like master data itself, an MDM business case is ideally complete, reliable and timely. This white paper outlines the key considerations that IT professionals should keep in mind when formulating an MDM business case.