Integrated Marketing Management (IMM)

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Drive Marketing Transformation by Optimizing Processes Throughout the Marketing Lifecycle

Capgemini IMM allows organizations in all sectors to maximize marketing effectiveness and efficiency by seamlessly optimizing processes around corporate marketing, product marketing and demand generation. By integrating the entire marketing lifecycle, Capgemini IMM helps organizations reduce time-to-market, improve campaign response rates and customer retention, while reducing costs and cycle-time for collateral, advertising and project management with more confidence in measuring marketing performance.